Born: October 2, 1989 (age 32 years), Tandale, Dar es Salaam, Tanzania
Genres: Bongo flava; Afro-pop; Afrobeats; soukous
Labels: WCB Wasafi; Warner Music Group; Warner Music South Africa
Children: Latifah Dangote, Prince Nillan, Naseeb Junior, Dylan Abdul Naseeb
Siblings: Esma Platnumz, Queen Darleen
Parents: Sanura Kasimu, Abdul Juma
His career began in 2006 then aged 17 years old while selling clothes. He would record songs with the money he earned from the clothes' business and eventually recorded his first single "Toka Mwanzo", a Bongo flava song fused with R&B.[8] The song was not successful commercially.
His breakthrough hit single "Kamwambie" was released in 2010.[8] The song won three Tanzania Music Awards.[9] He then released his debut studio album Kamwambie same year in 2010.
In 2014, Platnumz earned nomination at BET Awards 2014 for Best International Act: Africa.
Platnumz has frequently collaborated with videographer Director Kenny for his music videos. The music video for "Waah", directed by Kenny, was nominated for "Best African Video" at the 2021 All Africa Music Awards.[ In 2022, he released his 10 tracks extended playlist where he featured top artists like Zuchu, Adekunle Gold, Focalistic and many other top African artists.
Diamond is a Muslim. With his former partner, South African-based Ugandan businesswoman Zari Hassan,[15] he has two children. He became a father for the third time with Tanzanian model Hamisa Mobetto.[18] As of 2019 Diamond was dating Kenyan model and musician Tanasha Donna, with whom he fathered one son, born in October 2019.[19] The two have since separated with Tanasha Donna flying back to her home country, Kenya.
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Diamond is the cousin of Tanzanian socialite-cum-DJ, Romeo Abdul Jones, professionally known as Romy Jones.[20] He also has two sisters, musician Queen Darleen, and entrepreneur-socialite Esma Platnumz.
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In 2010, he endorsed Tanzania's dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Mrisho Kikwete. He has released further songs with lyrics supporting CCM, such as "CCM Tusonge Mbele" ("CCM Let's Move Forward").
Diamond plutnumz Commercial activities
On 23 January 2019, Diamond Platnumz was officially introduced as Pepsi Brand Ambassador in East Africa.
On 13 September 2019, Diamond Platnumz became Brand Ambassador of Parimatch Africa.
On 25 September 2019, Diamond was named the Nice One Brand Ambassador.
On 4 March 2020, Diamond Platnumz was unveiled as the new Brand Ambassador of Coral Paints (Tanzania).
On 11 December 2021 he launched Wasafibet in partnership with Odibets-a Kenyan Sportsbetting company.
Diamond is a Muslim by religion. With his former partner, South African-based Ugandan businesswoman Zari Hassan, he has two children. He became a father for the third time with Tanzanian model Hamisa Mobetto. As of 2019 Diamond was dating Kenyan model and musician Tanasha Donna, with whom he fathered one son, born in October 2019. The two have since separated with Tanasha Donna flying back to her home country, Kenya.
Diamond is the cousin of Tanzanian socialite-cum-DJ, Romeo Abdul Jones, professionally known as Romy Jones. He also has two sisters, musician Queen Darleen, and entrepreneur-socialite Esma Platnumz.[22]
In 2010, he endorsed Tanzania's dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Mrisho Kikwete.[23] He has released further songs with lyrics supporting CCM, such as "CCM Tusonge Mbele" ("CCM Let's Move Forward").
In the 222 Kenyan general election Diamond Platnumz endorsed and performed at the Raila Odinga campaign rally at Kasarani held on 6 August 2022 just 3 days before the election
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